Studio.haus – Pitch Deck

1. Company Purpose
   We transform small commercial buildings into profitable, design-driven boutique studio hotels — a turnkey short-term rental platform powered by crowdfunding.
2. Problems
   Urban real estate in Brazil is underutilized, with thousands of commercial houses sitting empty in prime locations.
   Individual Airbnb investors face complexity, risky investment options, and opaque administrative costs.
   Younger professionals often work in large cities while living elsewhere, with few frictionless, high-quality, affordable options that feel like home.
3. Solutions
   Studio.haus converts smaller commercial properties into fully operated studio hotels with consistent design, hotel-level operations, and investor participation through crowdfunding.
   Guests experience functional, cozy studio with a high-automated but carefully humanized service.
   Investors earn above-market returns through a simple, turnkey model.
4. Why Now
   
   – Post-pandemic travel is booming while Brazil still lacks quality hotel experiences for business travelers in most areas.
   – Regulations increasingly restrict Airbnb in residential buildings/areas, creating risk for investors.
   – New crowdfunding laws democratize access to real estate investment.
   – Short-term rentals are now a mainstream asset class with massive investor and consumer appeal.
5. Market Size
   Brazil’s short-term rental industry is expanding rapidly, driven by post-pandemic mobility, remote work, and digital platforms. Yet mid-market, design-focused hospitality remains fragmented — dominated either by corporate hotels or informal hosts. Studio.haus sits at the intersection of hospitality, real estate, and fintech, capturing a gap worth billions.

TAM – Total Addressable Market (~R$30B+)
Represents the full size of Brazil’s short-term rental and boutique hospitality market.

• Over 300,000 active STR listings in Brazil (AirDNA 2024).

• Average ADR ≈ R$450, average occupancy 65%.

• National annualized revenue > R$30B.

• Includes hotels, hostels, and Airbnb-type properties across all major cities.

SAM – Serviceable Available Market (~R$2B)
The specific segment Studio.haus can effectively serve: design-driven, short-term stays in urban business corridors of São Paulo and other major capitals.

• Focused on commercial properties (non-residential) suited for 10–15 studios.

• Estimated 20,000 viable buildings in Greater São Paulo alone.

• Aggregated across the region → R$2B+ opportunity.
  → Represents the realistic market reachable by our model within 3–5 years.

SOM – Serviceable Obtainable Market (~R$50M)
The share Studio.haus aims to capture in the next phase of growth.

• 10–15 franchised hotels (≈200 studios) across São Paulo’s Rio Pinheiros corridor.

• Average studio revenue ≈ R$50K per year, property-level revenue ≈ R$1-2M.

• Portfolio revenue potential ≈ R$50M+ annually within 36 months.
  → Achievable with R$10–12M capital deployed through our franchise + crowdfunding structure.

Key Insight
Studio.haus targets a market that’s too small for institutional developers yet too complex for individual investors. This under-served mid-tier segment — small commercial conversions — represents the most scalable and profitable niche in Brazil’s hospitality market.

6. Competition
   Competitors: Housi (urban apartments), Seazone (rural/vacation units).
   Differentiation: Focus on smaller commercial properties, full renovation control, and community relations that unite all stakeholders.
   Advantages: capital light property leases, high margins, lower acquisition cost per door, faster payback, franchise model, and 90-day renovations.
7. Hospitality Product
   Modular “boutique studio hotel” concept: 10–15 studios per property.
   Operated via unified tech stack (Stays.net, Kommo CRM, Lula cleaning).
   Design: rustic Brazilian aesthetic — cozy, plant-filled, local, and never corporate.
   Expansion roadmap:

1. Prime business-center locations along the Rio Pinheiros corridor (Pinheiros → Chácara Santo Antônio, 200 units).

2. Brazilian capitals.

3. WeWork global locations for simplified underwriting.

8. Business Model
   11% administration fee.
   Simplified flat operational fees covering labor, materials, and software.
   Average room ADR R$300, occupancy 80%+.
   Average Project ROI ≈ 29% annualized; payback ≈ 3.5 years. (depends on the renovation and phase of ownership)
   Crowdfunding investors receive quarterly yields.
   Investment exits facilitated by standardized franchise structuring.
9. Team
   Eric Cullenberg,Co-Founder — 10+ years in STR and Airbnb project developer, marketing automation expert.
   Jay Silva, Co-Founder — U.S. investor and property manager with 20+ STR units, hospitality operations expert.
   Felipe Leão — Financial advisor.
   Ricardo Coelho — Technology advisor.
10. Financials
    Pilot portfolio (Brazil) : 3 assets, R$550K invested, R$50K/month recurring revenue.
    Target 2026: 10 hotels / 100 studios / R$10M total capital (CAPEX) / R$700K monthly hotel revenue / 30% margin including R$200K monthly studio.haus administration fees.
    Funding Round: R$1M seed to automate and expand project lifecycle and embrace all stakeholder needs : guests, investors, property owners, collaborators, neighboring businesses and residents. 
11. Vision (“If All Goes Well”)
    Become Brazil’s first decentralized boutique studio hotel operator — a trusted platform where anyone can invest, stay, and earn in the next generation of urban hospitality.
12. The Ask / Contact
    Raising R$1M seed to accelerate the automation platform — covering properties, underwriting, design, renovations, marketing, operations, back office, and financing.
    Contact: Eric Cullenberg – Studio.haus | +55 11 99675-6724 | reservas.studiohaus.site