Quata 751 Franchise Project Launch

📍Quatá Franchise Project — Official Project Log

Got it. The StudioHaus Quatá Franchise Project is now officially underway as of:

🗓️ Start Date:

November 5, 2025 — 7:00 AM

🛠️ Project Phase:

Demolition

🧠 Project Management Lead:

Catalyst Win Consultoria

📖 Project Narrative:

Remodel and transform the existing property at Quatá 751 into the first official StudioHaus franchise unit, designed to reflect the StudioHaus brand, efficiency, and autonomy.

The plan includes:

6 private living spaces with independent smart entry
A new branded façade
A micro coworking/social space
Coin-operated laundry area to support extended stays
Full redesign leveraging the existing structure
Cost-effective material selection without compromising StudioHaus aesthetics or durability

Ideal StudioHaus Unit Parameters (Brazil Market)

📏

Size

Target size: ~20 square meters (≈ 215 sq ft)
Smaller units of 12–13 m² are possible but considered too tight for two guests, especially if cooking, working, and sleeping all occur in the same space.
Larger units (~25 m² or more) may be possible depending on layout and local ROI considerations .

🛏️

Essential Features

Sleeping area with flexibility: accommodates at least a full-size bed; queen if space allows.
Compact kitchenette: cooktop, mini-fridge, sink, storage above/below.
Private bathroom: clean design, well-ventilated, water-efficient fixtures.
Work desk or counter: essential for digital nomads or road warriors.
Smart TV placement: highly strategic—layout challenges often revolve around this.
Wi-Fi & automation-ready: integrated into the Studio.Haus tech ecosystem.

🎯

Design Considerations

Maximize natural light and visual privacy between rooms and the outside.
Use existing walls and structure when possible to reduce cost and speed up work.
Optimize entrance location: each studio should have independent access, ideally from a shared corridor or exterior walkway .
Use layout-driven positioning of toilets and plumbing (grouping near the corridor) to avoid costly infrastructure changes.

💡

Strategic Architectural Elements

No alvenaria (masonry) demolition unless absolutely necessary.
Consider coin-operated laundry areas in underutilized spaces like driveways or “Jicula” (guest house) sections .
Facade improvements and micro coworking or social corners are part of the brand narrative.

These specifications should be considered starting parameters, to be adapted as needed to:

Maximize units per location,
Stay within renovation budget,
Optimize for short-term rental returns (R$6,000+/month per room),
Ensure brand consistency.

✅ Ideal StudioHaus Unit Parameters (Brazil Market)

📏 Size

Target size: ~20 square meters (≈ 215 sq ft)
Smaller units of 12–13 m² are possible but considered too tight for two guests, especially if cooking, working, and sleeping all occur in the same space.
Larger units (~25 m² or more) may be possible depending on layout and local ROI considerations.

🛏️ Essential Features

Sleeping area with flexibility: accommodates at least a full-size bed; queen if space allows.
Compact kitchenette: cooktop, mini-fridge, sink, storage above/below.
Private bathroom: clean design, well-ventilated, water-efficient fixtures.
Work desk or counter: essential for digital nomads or road warriors.
Smart TV placement: highly strategic—layout challenges often revolve around this.
Wi-Fi & automation-ready: integrated into the Studio.Haus tech ecosystem.

🎯 Design Considerations

Maximize natural light and visual privacy between rooms and the outside.
Use existing walls and structure when possible to reduce cost and speed up work.
Optimize entrance location: each studio should have independent access, ideally from a shared corridor or exterior walkway.
Use layout-driven positioning of toilets and plumbing (grouping near the corridor) to avoid costly infrastructure changes.

💡 Strategic Architectural Elements

No alvenaria (masonry) demolition unless absolutely necessary.
Consider coin-operated laundry areas in underutilized spaces like driveways or “Jicula” (guest house) sections.
Facade improvements and micro coworking or social corners are part of the brand narrative.

These specifications should be considered starting parameters, to be adapted as needed to:

Maximize units per location,
Stay within renovation budget,
Optimize for short-term rental returns (R$6,000+/month per room),
Ensure brand consistency.

The Before

Great — now that we have the Quata 751 Metric Sketch and the StudioHaus documentation previously shared, we can begin designing the first studio unit using the ideal standards implied across both.

✅ StudioHaus Quata — Design Parameters for the Ideal Unit

Based on the layouts, drawings, and PDF content, here’s a breakdown of the ideal studio design for Quatá 751:

🔧 Design Specifications for One Studio Unit

1. Target Unit Size:
The smallest rooms used in StudioHaus documentation range between 58–123 sq ft (approx. 5.4–11.4 m²), with several in the 60–70 sq ft range. So we’ll use ~6–9 m² as a modular target for each room.

2. Layout Zones per Unit:
Each studio unit should feature:

Private sleeping space (fits a full/queen bed or custom Murphy bed)
Compact kitchenette (suggested: 1.5m counter with cooktop, undercounter fridge, and microwave)
Private ensuite bathroom (~2.6–3.5 m² based on multiple floorplan examples)
Workspace/desk or counter zone
Independent entry access (preferably to the outside or hall with smart lock)
Natural light (window or glazed entry if possible)

3. Key Architectural Elements:

Ceiling heights across units range from ~2.5m to 2.9m, which is favorable.
Modular wall segments can help split the ground floor into 3–4 units, based on the existing wall/facade layout.
The hall area (246.45 sq ft) could serve as shared circulation or even partial co-working/lounge depending on privacy walls.

📐 Starting Point: Design the First Unit

Let’s use the second bedroom on the 2nd floor (Page 13 of the PDF) as the model. It is:

Dimensions: 12’ 8 ½” × 11’ 1 ½” → ~3.87m x 3.39m = 13.1 m²
Ceiling: 2.65m
Includes window, bed layout, space for kitchenette, small desk

This meets and exceeds the StudioHaus minimum standard and is the perfect size for a flagship unit.

We can prototype the layout of:

Kitchenette along one short wall (1.6–1.8m max)
Bed placement as shown
Small desk area near window
Ensuite bathroom cut from part of the adjacent hallway or annexed area (~2–3m²)

🧱 Additional Unit Design Considerations

Bathrooms from pages 2 and 12 show realistic footprints:
- 2.6 m² (Half bath) to 5 m² (Full bath), all compact but usable.
Coin-operated laundry should go in shared basement or ground-floor “utility spine.”
Coworking/social area fits best in the Dining Room (10.9 m²) or Hallway zones (22.9 m²), depending on guest privacy.